Funnel Dashboard

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Funnel Dashboard

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The funnel

By month

Where signups come from

Started = members who began a trial or paid (subscribedAt). Converted = trials that became paid. Canceled = ended memberships (canceledAt). Revenue is an estimate from tier/billing: Standard $100/mo or $1,000/yr, Founding $69/mo or $690/yr. Trial members are counted separately, not as revenue yet. Each step is shown as a percent of the step above it, so the weakest step is the one to work on first.